Powered by KURA ONE® for Regions

Turn the Character of a Region into a Lasting Travel Memory.

Powered by KURA ONE® for Regions

KURA ONE® is an experience brand that uses sake as a gateway to discovering and becoming captivated by parts of Japan you never knew. We transform the character found in a region’s water, rice, breweries, and food culture into products and experiences that connect before, during, and after a journey. By combining small-format sake, comparative tastings, pairings, gifts, events, and multilingual tools, we create ways for travelers to discover, taste, and remember a region.

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Do any of these challenges sound familiar?

You have strong regional assets, but struggle to bring them together into one coherent project.

You want to create products that bring together breweries and regional businesses.

You can develop a product, but do not yet see where or how it can be sold.

You do not yet have a product that lets visitors take home a memory of their trip.

Regional promotion tends to end with an event or brochure.

You want an accessible way to communicate local appeal to international visitors.

What We Can Co-Create with KURA ONE®

#01 Regional and Product Concept Development

We clarify what aspect of the region should be delivered, to whom, and as what kind of experience. We develop the concept across breweries, regional resources, tourism, food, and gifts, including the product name, message, target audience, and sales occasion.

 

#02 Product Development in 200mL Cans and 300mL Bottles

We select the format that best fits the concept, considering ease of comparison, portability, gift appeal, and where the product will be served. A 200mL can is light, resistant to breakage, and well suited to comparing several products. A 300mL bottle makes it easier to express exclusivity, presence, gift value, and a stronger role at the dining table.

 

#03 Sake Ice Cream and Products Using Regional Ingredients

For people who may feel a barrier to drinking sake, dessert can provide another gateway to the character of both the region and its sake. We explore possibilities such as sake ice cream and other products using regional fruit, agricultural products, and local specialties.

 

#04 Packaging and Communication Design

We create a consistent system that communicates the region’s character even before the product is opened, including original labels, presentation boxes, sleeves, leaflets, regional story cards, and multilingual guides.

 

#05 Experience Design Connecting Tourism, Accommodation, and Food

We bring together brewery visits, regional cuisine, accommodation, tastings, sake ice cream, and souvenirs into one experience of tasting a place. We design a journey that can be enjoyed during the trip and remain in memory afterward.

 

#06 Test Sales, Sales Channels, and Operational Design

Using events, hotels, restaurants, tourism facilities, corporate gifts, ecommerce, and other channels, we test sales and operations on a small scale. Rather than ending with a one-off project, we design the initiative together with continuity in mind.

What Powered by KURA ONE® for Regions Can Make Possible

#01 Concept Development

Transform the distinct character of a region into a concept that can inspire visits and purchases.

 

#02 Marketing Before, During, and After the Journey 

Connect accommodation, brewery visits, food, souvenirs, and ecommerce into one regional experience.

 

#03 Comparative Tasting Sets Featuring Multiple Regional Sakes 

Create cross-brewery tasting experiences that reveal differences in local water, rice, and brewing craft.

 

#04 Gift Sets That Share a Region 

Curate sake, local products, craftwork, story cards, and more into a regional gift experience.

 

#05 Small-Lot International Air Shipping 

Design support including small-lot air shipping, back labels for overseas markets, and gifts for international guests.

 

#06 Sales Support Through KURA ONE® Channels 

Use sales touchpoints suited to the project, including ecommerce, corporate channels, retail locations, and events.

From Initial Consultation to Launch

Share Your Challenges and Regional Assets

Tell us about the challenges you are facing and the regional assets you would like to build on. You are welcome to contact us even if the specific project has not yet been decided.

Clarify the Conditions

We confirm the target area, stakeholders such as breweries, DMOs, and regional businesses, the budget, whether public support programs are involved, and the desired timing, then organize priorities.

Concept and Project Proposal

We define who the experience is for, at which point before, during, or after the journey it should be delivered, and what kind of experience it should be, then propose the direction of the project.

Confirm Scope and Project Structure

We confirm product development, multilingual tools, shipping methods, roles among stakeholders, budget, and schedule.

Implementation and Expansion

We develop the products and communication tools and carry out the project. We can also support evaluation of the results and planning for continued expansion.

FAQ

Q. Can we contact you even if our budget or public support program has not yet been decided?

A. Yes. You can consult with us from the initial concept stage or while considering a public support program.

Q. Can we consult with you even if there is no sake brewery in our region?

A. Yes. We also welcome inquiries from municipalities, DMOs and tourism associations, regional trading companies, hotels, and travel businesses.

Q. Can you work with smaller municipalities or local areas?

A. Yes. Regardless of scale, we make proposals suited to the character of the region and the circumstances of the people involved.

Q. Can you support projects aimed at international travelers?

A. Yes. We can discuss inbound-focused initiatives including multilingual tools and small-lot international air shipping.

Whether overseas shipping is possible, as well as the method and cost, is confirmed individually based on the destination country or region, product, quantity, and alcohol import regulations.

Q. Can you support a single-fiscal-year project?

A. Yes. We can support both single-year implementation and planning for continued development in subsequent years.

Municipalities & Regional Businesses
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Please feel free to contact us. You do not need to have a specific product or project decided yet.

Thank you for contacting us. We will get back to you after reviewing your inquiry.

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