KURA ONE® Sake First Release

Discover an Untold Place,
One Sip at a Time.

Which region will you want to taste again?
Floral Shimizu. Gentle Koka. Powerful Kanonji.

 

A limited box for comparing three expressions created by regional water, rice, and breweries, 200mL at a time.

 

Chill all three, then pour them into glasses one by one.
Compare the aroma, mouthfeel, and finish, and find the one that makes you think, “I want to taste this again.”

 

Starting with a flavor you love, an unfamiliar place name can become somewhere you want to know.

3つの地名を冠した日本酒は、

地元の風土と蔵元のこだわりが

個性となって表現された味わい。

 

これらの日本酒に合わせるのは、

「お酒に合うスイーツ」をコンセプトに仕立てた、

大人のためのチーズケーキ「黒胡椒チーズケーキ」や

ほうじ茶香る大人のパウンドケーキ「ほうじ茶ケーキ」です。

 

ハイアット リージェンシー 東京で提供する、

KURA ONE®とホテルオリジナルスイーツ。

 

二つの味わいを、

このホテルギフトだけの組み合わせでお届けします。

個性豊かな3つの日本酒が織りなすペアリングをお楽しみください。

Nama sake normally requires refrigerated handling. Through a specialized filling process, these two selections can be distributed at room temperature while maintaining their intended quality. Compare nama sake from different regions without being limited by the usual cold-chain requirements.

We do not stop at a one-time product launch. KURA ONE® and each partner brewery regularly evaluate the flavor, creating a system that maintains quality while continuing to communicate the character of the region accurately.

View First Release Details >

KURA ONE®

Be captivated by untold Japan.

KURA ONE® is an experience brand that uses sake as a gateway to becoming captivated by untold Japan. Taste and compare sake brewed across Japan together with the water, rice, breweries, and food cultures that shape each place. Its palm-sized format makes it easy to try, and no specialist knowledge is needed: glass by glass, your own preferences begin to emerge. What we deliver is more than sake. Through comparative tastings, pairings, gifts, and events, we create experiences that bring you closer to the distinct character of a region until an unfamiliar place name becomes a special memory.

View Brand Message >

数量限定

送料無料

常温流通可能な生酒2種

まだ知らない土地を、ひと口ずつ。

KURA ONE® Sake First Release

あなたがもう一度飲みたいのは、どの地域だろう。
華やかな清水。穏やかな甲賀。力強い観音寺。

 

地域の水、米、酒蔵が生み出す3つの味を、

200mLずつ飲み比べる限定ボックスです。

 

3本を冷やして、順番にグラスへ。
香り、口当たり、余韻を比べながら、

「もう一度飲みたい」と思う一本を見つける。

 

好きな味から、知らなかった地名が、

気になる場所へ変わっていきます。

特徴

常温流通可能な、生酒の飲み比べ

Title

本来は冷蔵管理が必要な生酒を、特別な充填体制によって常温でも流通できる品質を実現。産地の異なる生酒を、環境を選ばず気軽に飲み比べていただけます。

産地の異なる、山田錦の飲み比べ

Title

同じ酒米「山田錦」でも、育つ土地によって表情は変わります。産地違いの山田錦を飲み比べることで、テロワールという概念を舌で体感できます。

テストマーケティングで、国内外から高い評価

Title

発売に先立ち実施したテストマーケティングでは、国内外の参加者から高い評価を獲得。地域性を味わいで伝えるという設計が、実際に評価された結果です。

自社と醸造蔵による、定期的な味わい検証

Title

一度きりの商品化で終わらせず、自社と醸造蔵が定期的に味わいを検証。品質を維持しながら、地域の個性を正しく伝え続けるための体制です。

国内送料無料

Title

首都圏でも各地でも、近くに日本酒を扱う店がなくても。離島を含む全国で、異なる地域のお酒との出会いを気軽に楽しんでいただけるよう、国内への配送は送料無料。暮らす場所を問わず、自宅でお楽しみください。

海外配送可能

Title

50カ国以上への配送実績をもとに、海外へのお届けをサポート。海外で暮らすご自身のために、海外に住む友人への贈りものに。日本の地域を味わう一杯を、世界の食卓へ。お届け先に応じた海外配送をお手伝いします。

First Releaseの詳細を見る >
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FAQ

Q. What is KURA ONE®?

A. KURA ONE® is an experience brand that uses sake as the gateway to becoming captivated by untold Japan. Through small-format sake, comparative tastings, pairings, gifts, and events, we share the distinct character expressed through each region’s water, rice, breweries, and food culture.

Q. What is KURA ONE® First Release?

A. KURA ONE® Sake First Release is a series of 200mL canned sake that lets you compare the character created by each region’s water, rice, and brewery in a small format. By starting with place names and comparing flavors, you can enjoy discovering parts of Japan you never knew.

Q. What is the Re:Local Series?

A. The Re:Local Series was created from a simple idea: to communicate the character of each region through the flavor of sake. Its basic requirements are local rice, local water, and an original sake created with a local brewery.

Q. Can I choose the sake freely?

A. Yes. For the 3-can, 6-can, and 21-can selectable sets, you can freely combine the three available selections up to the total number of cans. You do not have to order two of each. The three selections in the KURA ONE® Sake First Release are fixed and cannot be changed.

Q. Why did you choose a 200mL can?

A. To make it easier to compare different sake in smaller amounts. The cans are easy to chill, easy to carry, and resistant to breakage, making them convenient for home enjoyment, gifts, and events.

Q. Is it really possible for nama sake to be distributed at room temperature?

A. Yes. KURA ONE® nama sake is not heat-pasteurized. Instead, microorganisms that can cause spoilage are removed through filtration and the filling expertise of a partner with more than 50 years of experience.

Q. Can companies and stores place bulk orders?

A. Yes. We welcome inquiries for corporate gifts, restaurant and retail use, events, tasting sessions, hotels, ryokan, and other applications. Please contact us through the inquiry form.

News

2026.08.31

We have updated the prices of selected products.

2026.08.31

商品価格を一部、変更しました。

2026.08.18

We published a press release: “Sake Ice Cream Made with Approximately 25% Nama Sake Featured in a Dessert Cocktail at Hyatt Regency Tokyo”.

2026.08.14

Sales of the KURA ONE® Sake First Release Limited Box have begun.

2026.08.13

We published a press release: “KURA ONE® Officially Announces Its Brand Purpose: Sharing the Distinct Character of Japan’s Regions, with Sake as the Gateway.”

2026.08.12

The KURA ONE® Online Store has been renewed.