User Guide

About KURA ONE®

Q. What kind of brand is KURA ONE®?

A. KURA ONE® is an experience brand that uses sake as a gateway to help people fall in love with parts of Japan they never knew.
We share the character of each region—its water, rice, breweries, and food culture—through small-format sake, tasting comparisons, pairings, gifts, and events.

Q. What does “savoring a place name” mean?

A. It means enjoying sake through the name of the place where it was made, rather than choosing only by brand name or technical terminology.

Place names can evoke travel memories, a connection with the recipient of a gift, and the character of a region. KURA ONE® offers experiences in which tasting sake becomes a gateway to discovering a region and remembering its name.

Q. When can I enjoy KURA ONE® products?

A. KURA ONE® products suit many occasions, including tasting comparisons at home, gifts, business gifts, service at hotels and ryokan, restaurant pairings, events, and regional projects.

The small format makes it easy to compare several labels and approachable for people new to sake.

Q. Can people under age 20 purchase KURA ONE® products?

A. No. Because KURA ONE® sells alcoholic beverages, we do not sell alcohol to anyone under age 20.

Drinking alcohol under age 20 is prohibited by law in Japan.

About KURA ONE® Members

Q. What is KURA ONE® Members?

A. KURA ONE® Members is a free membership service that lets you enjoy KURA ONE® more freely.
Choose-your-own-label products, access to limited products, and member programs help you deepen your encounters with regions you did not know before.

Q. Is there a fee to join KURA ONE® Members?

A. No. Joining KURA ONE® Members is free.

Q. What benefits do KURA ONE® Members receive?

A. The main benefits are:

・A ¥500 coupon when you register for the plan
・Freedom to choose labels for eligible products
・Access to quantity-limited products
・Information about members-only programs

Benefits may change depending on the sales period and eligible products.

Q. Is creating an account the same as joining KURA ONE® Members?

A. No, they are different.

Creating an account that lets you log in to the online store does not complete your KURA ONE® Members registration. To join KURA ONE® Members, please apply through the dedicated membership page.

Q. Is this different from subscribing to the email newsletter or adding KURA ONE® on LINE?

A. Yes, they are different.

The email newsletter and LINE provide announcements about product launches and campaigns. KURA ONE® Members gives access to member services such as choosing labels and purchasing limited products.

Q. Can I purchase without becoming a Member?

A. Yes. Some products can be purchased without membership.

However, choose-your-own-label products, members-only products, and limited-program announcements are services for KURA ONE® Members.

About KURA ONE® Box

Q. What is KURA ONE® Box?

A. KURA ONE® Box brings together sake and other items in one package as an experience for savoring, comparing, and sharing the character of a region.
Combinations of sake, sake ware, information cards, and gift wrapping let recipients encounter the region’s appeal before the first sip.

Q. Can KURA ONE® Box be given as a gift?

A. Yes. In addition to personal use, it can be used as a small gift, a seasonal present, a business gift, a commemorative item, or an event gift.

Available gift specifications vary by product. Please see each product page for details.

Q. Do you offer noshi gift wrapping?

A. Available options vary by product.

Please check each product page for the availability of noshi, gift wrapping, information cards, presentation boxes, and other options.

Q. Can I choose what goes into a KURA ONE® Box?

A. It depends on the product.

For products that allow label selection, you may freely combine labels within the total number of bottles or cans. Registration with KURA ONE® Members is required for members-only choose-your-own-label products.

Q. Can I order KURA ONE® Box as a business gift?

A. Yes. If you need to discuss quantity, lead time, invoicing, or delivery to multiple addresses, please contact us through the “For Companies & Retailers” page.

About Our Sake

Q. What is distinctive about KURA ONE® sake?

A. KURA ONE® sake lets you compare and enjoy, a little at a time, the character created by each region’s water, rice*, and brewing traditions.
Our range centers on 200 mL cans and also includes 300 mL bottles and gift products depending on the project.

*Some products may use rice grown in another prefecture. Please see each product page for details about the rice and brewing location.

Q. Why use 200 mL cans?

A. The small format makes tasting comparisons easy.

A 200 mL can is easy to chill, carry, and handle without breaking. It works well for tasting comparisons at home, gifts, events, and service at hotels and restaurants.

Q. Can I choose the labels?

A. For eligible products, KURA ONE® Members may freely combine their preferred labels.

For products containing 3, 6, or 21 cans, you may choose any combination from three labels within the total quantity. You do not need to select equal quantities of all three.

Products sold as a fixed set of three labels cannot be customized.

Q. What is namazake?

A. KURA ONE® offers two types of namazake: unpasteurized sake that requires refrigeration, and namazake finished with a method other than heat pasteurization that can be distributed at room temperature.

Both are known for a fresh, lively character, but storage instructions and recommended drinking periods vary by product. Please check the product page and label.

Q. How should I store sake?

A. Storage requirements vary by product.

Even products that can be stored at room temperature should be kept in a cool place away from direct sunlight, heat, and humidity. Refrigerate after opening and consume as soon as possible.

For Companies & Retailers

Q. Can companies and retail businesses use KURA ONE® products?

A. Yes. We welcome inquiries about business gifts, service at hotels and ryokan, restaurant pairings, retail sales, sales at tourist facilities, events, tastings, commemorative items, and more.

Q. What products can we purchase?

A. Depending on your intended use and quantity, we can discuss KURA ONE® sake, KURA ONE® Box, gift products, collaboration products, and more.

Availability, minimum quantities, lead times, and terms vary by product.

Q. Can the products be served at hotels and restaurants?

A. Yes. We can propose options suited to guest rooms, restaurant pairings, bar tasting flights, lounge service, accommodation packages, and retail shops.

Q. What is the minimum order quantity?

A. It varies by product and intended use, but we welcome inquiries starting with small quantities.

For business gifts, retail placement, events, and large orders, we will provide an individual proposal after confirming quantity, lead time, delivery destinations, and payment terms.

Q. Can you produce original labels or boxes?

A. Yes. Depending on the project, quantity, schedule, and budget, we can discuss labels, sleeves, presentation boxes, leaflets, and other materials.

KURA ONE® values the design of the complete experience—not only the label, but also the product, container, box, information tools, and sales method.

Q. Is payment by invoice available?

A. For business and retail use, payment terms are arranged individually according to quantity and transaction conditions.

If you would like to pay by invoice, please contact us through the “For Companies & Retailers” page.

Q. Can we handle the products without a liquor sales license?

A. Requirements depend on how the products will be handled.

Conditions may differ for on-premise service, service within a facility, retail, e-commerce, events, and takeaway sales. Please consult us after confirming your intended use.

For Sake Breweries

Q. Can a sake brewery consult KURA ONE®?

A. Yes. We can discuss commercializing small-format sake, developing canned or bottled products, creating labels, boxes, and promotional tools, sales support, and international expansion.

Q. What is Powered by KURA ONE®?

A. Powered by KURA ONE® supports new brewery initiatives by applying our experience in commercializing small-format sake, label design, communication tools, sales channels, and small-lot air shipping.

Q. What can we discuss with you?

A. Examples include:
・Commercializing a 200 mL canned product
・Commercializing a 300 mL bottled product
・Label design
・Presentation boxes, sleeves, and leaflets
・Multilingual tools
・Exports and small-lot air shipping
・Sales through KURA ONE® channels
・Marketing support centered on small-format sake

Q. Can we contact you while the product idea is still taking shape?

A. Yes. We welcome inquiries from the concept stage.

Please tell us about your current challenges, goals, sake characteristics, production quantity, sales locations, budget, and timing. We will review the details and explain what may be possible and how to proceed.

Q. Can any type of sake be canned?

A. Feasibility depends on the sake, quantity, filling conditions, and storage requirements.

After reviewing the sake and intended sales method, we will propose the most suitable approach.

Q. What is the minimum canning quantity?

A. It depends on the conditions, but for 200 mL cans, the general production units per label are approximately 1,000, 2,000, or 4,500 cans.

Please contact us for detailed requirements.

For Municipalities & Regional Businesses

Q. Can municipalities and regional businesses consult KURA ONE®?

A. Yes. We welcome inquiries from municipalities, destination management organizations, tourism associations, regional trading companies, tourism businesses, hotels, travel companies, and local producers and businesses.

Q. What can we discuss with you?

A. We can discuss projects that transform a region’s character into products, gifts, tourism experiences, dining experiences, and sales programs.

Examples include:

・Developing a regional concept
・Creating products featuring local sake
・Tasting sets that compare several regional labels
・Gifts combining regional products and crafts
・Programs for hotels, restaurants, and tourism facilities
・Pilot sales at events, online, and as souvenirs
・Multilingual tools and international shipping

Q. Can we work with you even if the region has no sake brewery?

A. Yes. Even without a local sake brewery, we can discuss programs combining regional products, crafts, tourism resources, accommodation, food, and experience design.

Q. Can we consult you before a subsidy program or budget has been decided?

A. Yes. We welcome inquiries from the concept stage.

We will clarify a feasible approach while reviewing the target area, stakeholders, regional resources, expected budget, and implementation schedule.

Q. Can you support a single-fiscal-year project?

A. Yes. We can support both single-year projects and programs designed for continued development in subsequent years.

Collaborations

Q. Can we discuss a collaboration?

A. Yes. We welcome collaboration inquiries involving companies, brands, hotels, restaurants, facilities, intellectual property, characters, events, and content projects.

Q. What kinds of collaborations are possible?

A. Examples include:

・Sake products reflecting a brand’s or venue’s world
・Commemorative products featuring intellectual property or characters
・Hotel- or store-exclusive sake experiences
・Limited gifts for anniversaries, events, and campaigns
・Special products for members or VIPs
・Japanese culture gifts for international audiences
・Sales programs spanning e-commerce, stores, and events

Q. Can you create only an original label?

A. Depending on the project and quantity, this may be possible.

However, KURA ONE® emphasizes the design of the complete experience, including the sake, container, box, information tools, and sales method—not only the label.

Q. Can the flavor differ for each character or creative work?

A. We will assess this based on production conditions, quantity, and approval requirements.

After confirming the desired world, sales timing and locations, quantity, and budget, we will explain what can be supported.

Q. Can you handle rights clearance and approvals?

A. As a general rule, permission to use rights and final approval must be handled by the rights holder or client.

KURA ONE® organizes the points that need confirmation for product planning and production, helping the approval process move smoothly.

Q. Can a company with no previous experience handling alcohol consult you?

A. Yes. We will proceed while organizing requirements for alcoholic-beverage labeling, sales methods, eligible ages, service locations, and sales periods.

Orders

Q. How can I place an order?

A. Select the product and quantity on the product page, add them to your cart, and proceed to checkout.

Orders from individual customers are accepted through the online store.

Q. Can I purchase without becoming a Member?

A. Yes. Some products can be purchased without membership.

However, registration with KURA ONE® Members is required for choose-your-own-label products and members-only products.

Q. Can I change my order?

A. As a general rule, products, labels, and quantities cannot be changed after an order is confirmed.

If you entered something incorrectly, please contact us as soon as possible. Depending on fulfillment status, we may need to cancel the order and ask you to place it again.

Q. Can I ship to multiple addresses?

A. A standard online order can specify one delivery address.

For multiple destinations, please place a separate order for each address or contact us regarding a business or bulk order. Shipping is charged for each destination.

Q. Can I view my order history?

A. Yes. Log in to your account page to view your order history.

Changing Account Information

Q. How do I create an account?

A. Follow these steps:

1. Enter your email address on the login screen. A six-digit one-time verification code will be emailed to you.

Enter the code to log in. Your account is created the first time you log in, with no password required.

Q. Where can I change my account information?

A. Follow these steps:

  1. Select “Log in” in the online store.
  2. Enter your registered email address.
  3. Enter the six-digit login code sent by email.
  4. Select your initials at the top right of the account page and open “Account information.”
  5. Edit your name under “Profile” and your address under “Addresses.”

Q. If I change my saved address, will the delivery address for an existing order also change?

A. No. Changing an address on your account page does not change the delivery address of an order that has already been confirmed.

To request a delivery-address change for an existing order, please contact us as soon as possible.

Q. Is creating an account the same as joining KURA ONE® Members?

A. No. Creating an account and joining KURA ONE® Members are different.

You must join KURA ONE® Members to use Members benefits.

Payment

Q. What payment methods are available?

A. Available payment methods are shown at checkout. The main methods are:

・Credit card
・Amazon Pay
・Shop Pay
・Apple Pay
・Google Pay

 

Displayed methods may vary depending on the purchaser’s country or region, device, browser, and currency.

Q. Can I pay by bank transfer or cash on delivery?

A. Online-store payments are limited to the methods displayed at checkout.

Payment terms for business, retail, and bulk orders can be discussed individually.

Q. Can I obtain a receipt?

A. Yes. Log in to your account page, open the relevant order from your order history, and obtain the receipt.

If you need a specific addressee such as a company name, or the receipt function is not displayed, please contact us.

Q. Can I change the payment method after payment?

A. The payment method cannot be changed after an order is confirmed.

If you need to change it, contact us before fulfillment begins. We may need to cancel the order and have you place it again.

Shipping Times

Q. When will my order be shipped?

A. Standard products generally ship within five days after the order and payment are confirmed.

Preorders, made-to-order products, quantity-limited products, and business or bulk orders have different shipping schedules. If a product page states a specific shipping schedule, that information takes priority.

High order volumes, holidays, product arrival or production status, weather, and traffic may cause delays. If a significant delay is expected, we will contact the email address registered with the order.

Q. If a shipping date is shown on the product page, which information takes priority?

A. If a product page states a specific shipping schedule, that information takes priority.

Q. Will I be notified after shipment?

A. Yes. After shipment, we will email you the tracking number.

Q. Can I request a delivery date and time?

A. Enter your preferred delivery date and time in the notes field at checkout.

We will treat it as a request, but may be unable to accommodate it depending on the order date, fulfillment status, delivery area, and inventory.

Domestic Shipping

Q. Which carrier handles domestic deliveries?

A. In principle, domestic deliveries are made by Yamato Transport (Kuroneko Yamato). We may designate another carrier depending on the product, delivery area, order quantity, or other circumstances.

Q. What are the domestic shipping fees?

A. The following shipping fees apply according to the value of each order. All amounts include tax.

 

Orders of ¥26,000 or more
Domestic shipping: Free

 

Orders from ¥8,000 to ¥25,999

・Regions other than Hokkaido, Kyushu, and Okinawa: ¥1,430
・Hokkaido and Kyushu: ¥1,540
・Okinawa: ¥2,893

 

Orders of ¥7,999 or less

・Regions other than Hokkaido, Kyushu, and Okinawa: ¥1,265
・Hokkaido and Kyushu: ¥1,375
・Okinawa: ¥2,255

 

Products marked “Free domestic shipping” on a product page, campaign page, or checkout are subject to the stated conditions.

Different fees may apply depending on the product combination, required temperature range, number of packages, delivery area, or other conditions. Please confirm the final shipping charge at checkout.

Shipping is charged separately for each delivery destination.

Q. How can I request a delivery date and time?

A. Enter your preferred delivery date and time in the notes field at checkout.

We will treat it as a request, but cannot guarantee it and may be unable to accommodate it depending on the order date, fulfillment status, delivery area, and inventory.

Q. What should I check when my order arrives?

A. When your order arrives, check that the products, labels, and quantities match your order. Also inspect the shipping box, products, and containers for dents, leakage, or other damage.

Q. What should I do if an item arrives damaged or leaking, or if I receive the wrong item?

A. Do not dispose of the products, shipping box, waybill, or packing materials. Take photographs clearly showing the products and packaging.

If damage or leakage during transit is suspected, also contact the Yamato Transport driver or sales office, provide the tracking number and details, and request collection or inspection.

Within seven days of delivery, contact us with your order number, tracking number, affected items, details of the issue, and photographs.

If we confirm that we or the carrier were responsible, we will cover the cost of a replacement or take other appropriate action. If a replacement is unavailable, we may issue a refund.

Q. Can I change the delivery address?

A. Before shipment, please contact us as soon as possible.

After shipment, have the tracking number ready and ask the carrier whether forwarding is possible. Any additional forwarding charges are the recipient’s responsibility.

Q. What happens if the carrier’s holding period expires while I am away?

A. Yamato Transport generally holds packages for the following periods:

・Room-temperature delivery: 7 days, including the date of the first missed-delivery notice
・Refrigerated delivery: 3 days, including the date of the first missed-delivery notice

・Frozen delivery: 3 days, including the date of the first missed-delivery notice

After the holding period expires, the package is returned to us. If you request redelivery, you will be responsible for the new shipping charge.

Frozen products may be ineligible for redelivery depending on their condition. Please see the Shipping Policy and Refund Policy for redelivery and refund terms after return.

International Shipping

Q. Do you ship internationally?

A. We ship to certain countries and regions. Available destinations, products, quantities, and shipping methods vary according to local alcohol-import regulations and carrier requirements.

 

At the customer’s request, we arrange shipment through an international carrier. However, shipment by us and acceptance by the carrier do not guarantee successful import or customs clearance in the destination country or region.

Q. What should I confirm before placing an international order?

A. Before ordering, confirm the following requirements with customs or other relevant authorities in the destination country or region:

・Whether alcohol may be imported
・Age and quantity restrictions
・Whether an import permit or liquor-import license is required
・Customs duties, import tax, alcohol tax, clearance fees, and other costs

 

If you are unsure whether delivery is possible, please contact us before ordering.

Q. Who pays customs duties and import taxes?

A. Customs duties, import tax, alcohol tax, value-added tax, clearance fees, storage charges, and any other costs incurred at the destination are the responsibility of the purchaser or recipient.

Q. Is customs clearance guaranteed for international shipments?

A. No. Shipment by us and acceptance by the carrier do not guarantee successful import or customs clearance in the destination country or region.

As a general rule, the purchaser or recipient is responsible for import and customs procedures.

Q. What should I do if a shipment is held by customs?

A. Follow the instructions of customs or the carrier. The purchaser or recipient must contact them directly and submit any required documents.

Where possible, we will provide information and documents in our possession, such as the product name, quantity, sale price, ingredients, alcohol content, country of origin, producer information, and invoice.

Q. What should I do if an international shipment is damaged?

A. Do not dispose of the products, shipping box, or packing materials. Take photographs clearly showing their condition.

Contact the carrier within its claim period and also contact us through our inquiry form.

Returns, Exchanges & Cancellations

Q. When is a return or exchange available?

A. If any of the following applies and you contact us within seven days of delivery, we will inspect the condition and provide an exchange or refund:

・The item differs from your order
・The delivered quantity differs from your order
・An item is missing from a set
・The product has a quality issue
・The product, container, sake ware, or another accessory is damaged
・Leakage or another shipping accident is confirmed

 

Please provide the order number, tracking number, affected item, details of the issue, and photographs showing the item and packaging.

Do not dispose of the product, container, outer box, presentation box, waybill, cushioning, or other packing materials until our or the carrier’s inspection is complete.

If we confirm that we or the carrier were responsible, we will send a replacement or take other appropriate action. If a replacement is unavailable because the item is sold out, limited, or for another reason, we may issue a refund.

Please see the Refund Policy for full terms.

Q. Can sake ware be exchanged if its color or shape differs?

A. Handcrafted sake ware and crafts may vary individually in color, pattern, shape, dimensions, texture, glaze, bubbles, and other characteristics.

Variations described as acceptable in the product description are not defects and are not eligible for return or exchange.

If an item has a crack, break, chip, significant deformation, or another issue affecting use, contact us within seven days of delivery. If the damage appears to have occurred during shipping, contact your nearest Yamato Transport office or driver directly.

Q. Can I return or exchange an item for personal reasons?

A. Due to the nature of food and beverages such as sake, sake ware, and gift products, we generally do not accept returns, exchanges, or refunds for personal reasons.

This includes ordering the wrong product, quantity, or label; disliking the flavor or aroma; or finding that the product differs from your expectations.

Q. Can I cancel an order?

A. As a general rule, products, quantities, delivery addresses, and cancellations cannot be changed after an order is confirmed.

If you notice an error, contact us as soon as possible. We may be able to help depending on fulfillment status, but no change or cancellation is guaranteed.

A cancellation after shipment, refusal of delivery, or return due to an extended absence is treated as a customer-requested return. You may be charged the costs of return or redelivery.

Q. What happens if I cannot receive a shipment because of an extended absence or an incorrect address?

A. A package may be returned to us if the carrier’s holding period expires, delivery is refused, the address is unknown, or the delivery information is incorrect.

If you request redelivery, you may be responsible for the original shipping charge, return shipping, redelivery, and other actual costs.

Redelivery may be impossible because of the product’s nature, quality-retention period, storage conditions, or other circumstances. Please see the Shipping Policy and Refund Policy for details.

Q. What should I do if I receive the wrong item, an incomplete order, or a defective product?

A. Keep the product, container, outer box, presentation box, cushioning, shipping label, and other materials, then contact us within seven days of delivery.

Provide the order number, purchaser’s name, affected product, its condition, and the reason you are requesting an exchange or refund.

We may ask for photographs showing the product and packaging. Do not dispose of them until we give instructions.

Q. How should I return an item?

A. Before returning an item because of incorrect delivery, a missing item, or a quality issue, contact us through the inquiry form. We will provide the return method and address.

For damage or leakage during transit, follow the instructions of the Yamato Transport office or driver.

Do not return an item without first contacting us or the carrier.

Q. Who pays return shipping?

A. If an incorrect delivery, missing item, or quality issue is our responsibility, we will pay the shipping costs required for return and replacement.

For an exchange caused by damage or leakage during transit, the carrier will bear the cost.

We generally do not accept returns or exchanges for personal reasons.

Q. What happens if a replacement is unavailable?

A. If a replacement is unavailable because the item is sold out, limited, or for another reason, we will refund the price of the affected item.

Q. How are refunds issued?

A. Once approved, a refund will generally be made through the payment method used for the order.

If the original method cannot accept the refund because of its specifications or another reason, we will refund it by a method we designate.

The time required for a refund to appear after processing varies by credit-card company, financial institution, or other payment provider.