Brand Philosophy

Be captivated by untold Japan.

What We Aim to Achieve

Purpose of KURA ONE®

To Share the Distinct Character of Japan’s Regions, with Sake as the Gateway.

What KURA ONE® delivers is an encounter with Japan’s regions, opened through sake.

A single glass can introduce a place name, spark curiosity about a region, and grow into the desire to visit.

Creating opportunities to encounter the distinct character of Japan’s regions, with sake as the gateway.

That is why we exist.

What KURA ONE® delivers is an encounter with Japan’s regions, opened through sake. A single glass can introduce a place name, spark curiosity about a region, and grow into the desire to visit. Creating opportunities to encounter the distinct character of Japan’s regions, with sake as the gateway. That is why we exist.

View the Brand Declaration >

Founder's Message

Japan’s regions have a distinct character that can captivate people.

KURA ONE® defines its value as “Be captivated by untold Japan.” With sake as the gateway, we create experiences through which people encounter, learn about, taste, and come to love the character unique to each place.

 

Living abroad and visiting more than 30 countries made me realize how much Japan has to offer the world. Among all of it, what moved me most was the character of Japan’s regions.

 

As I traveled through all 47 prefectures, I encountered nature, food, craftsmanship, landscapes, and the unmistakable character of each place. Every region has something that can captivate people. I wanted to share that character with more people, and I chose sake as the gateway.

 

KURA ONE® is a brand that connects people with Japan’s regions through sake.

An encounter that begins with a single glass can become the reason someone comes to love a place.

We will continue to bring that experience to people in Japan and around the world.

KURA ONE®

Founder & Brand CEO

Katsunari Sawada

Promises of KURA ONE®

Five promises that guide our challenge.

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#01. Respect the Region

Respect the character of each region.

We value not only sake, but also the distinct character shaped by the nature, food, craftsmanship, landscapes, and history behind it. We respect regional differences as a source of value and continue to share what makes each place itself, faithfully, with people in Japan and around the world.
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#02. Create Discovery

Create encounters with regions you have yet to know.

An encounter with a glass of sake can lead you to learn a place name, become curious about its food, and one day want to visit. With sake as the gateway, we create that first step toward parts of Japan you did not know. Our aim is for that first step to grow into an experience that captivates you with the region itself.
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#03. Design How to Deliver

Design how regional character reaches people.

Value is not created by the product alone. Who receives it, where the encounter happens, and what it is enjoyed with all matter. By thoughtfully designing each of these elements, we create the most natural and meaningful way for the character of a region to reach people.
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#04. Connect People and Places

Connect people and places.

Breweries, regions, companies, hotels, restaurants, and customers in Japan and overseas. When they connect, new points of contact and exchange with a region emerge. Through sake, we expand the ways people and places can connect.
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#05. Keep Learning

Keep growing together with the regions.

There is no final form for how regional value should be shared. Through continued dialogue with breweries and people in each region, we keep refining new ways to deliver that value and new experiences around it. While staying true to our purpose, we will continue to take on the challenge of bringing regional character to more people.
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